Creative Direction Design

Walgreens Times Square

29 LED screens and 17,000+ square feet in Times Square.

Took over a flagship project running 3 months behind
Built the team, culture, and creative and production pipeline from scratch
Reworked the tech: split the outputs into manageable pieces, set the export protocol, consulted on server & computer builds, and built a render farm
Launched on schedule
Created a content calendar and a reformatting framework so the studio could adapt any creative to the screens
Spearheaded multiple experiential activations utilizing LED screens

Role: Design Director, Gilmore Group
Client: Walgreens
Scope: Times Square digital out-of-home, plus the in-house media department built to produce it