Creative Direction

Wells Fargo

In-store digital screen content for Wells Fargo.

  • Led creative for the digital screens, under the agency's overall creative director
  • Built the content calendar and creative strategy
  • Created the initial content
  • Directed video that brought photo campaigns to life on screen
  • Produced the work in-house
Role
Design Director, Gilmore Group
Client
Wells Fargo
Scope
Content strategy and calendar, launch content, photo-to-video campaigns